Regardless of your practice type, it’s a safe bet that a good percentage of your patients is using social media to connect with friends and loved ones. But did you also know that many users rely on social media sites such as Facebook and Twitter to get news and product updates from businesses? Social media is arguably the top form of media in use today. In fact, a recent study finds that there are now more social media user accounts than email accounts!
Let Your Patients Connect with You Easily
Now more than ever patients are seeking practice Facebook and Twitter accounts for information. Your goal should be to make it as easy and seamless as possible for them to connect with you and your practice. And the best place to do that? Your practice website. Make it simple for your patients to connect with you on Facebook, Twitter, YouTube, et al with familiar social icons and direct links to your social media profiles. You’ll be surprised how many of them will click through to your profile pages.
Tell Patients What’s Going on at Your Practice
One of the best uses of social media for businesses is building your community and letting those in that community know what’s going on with you and your dental practice. Do you have exciting news to share? Do you have upcoming events you want your patients to know about? Do you have pictures from a previous event that you’d like to publish for your community to see? Facebook and Twitter can be invaluable tools to get your message out. What’s more, socializing with your patients in this manner provides great assistance with patient retention and new patient generation. When your patients feel like they’re part of a “family” rather than just a patient at your office they’re less likely to look elsewhere – and more likely to tell family and friends about you.
Give Patients What They’re Looking For
Even if you’re diligent about updating your practice website you can’t ignore the social media realm. Be sure to provide essential information about your practice on your social media profiles. Patients should be able to easily find information about your doctors, staff, services, directions to your practice, and your office hours. Additionally, your social media profiles are a great place to showcase any specials your practice may be running. Feature them on Facebook. Tweet them on Twitter. Get your word out!
Need help connecting to your patients with a social media presence? Dental 101 can help! Give us a call today at 888-956-1010 to learn more.