Search Engine Marketing

Also known as SEM, pay-per-click or sponsored links, Search Engine Marketing is an advertising campaign that allows a practice's message to appear on a user's screen only when he or she types a phrase into a search engine that relates to your business.

Key the terms "dental implants," "tooth implants," or "Invisalign" into any search engine. Not only will you get a list of results from which to choose from but often times, in the upper right-hand corner of your screen, you'll see an advertisement commonly referred to as a "sponsored link."

Search Marketing for DentistsThat sponsored link is an example of Search Engine Marketing (SEM) in action. It was the words you typed into the search engine that triggered that sponsored link to pop up.

Getting to the point where your ad pops up when someone searches for a term related to your practice is a complicated process. It's also exactly one of the areas we at Dental 101 specialize in. Once it is implemented, Search Engine Marketing is a fantastic way to target those who already are searching for your dental services. There's no more blanket, "fish in a barrel" advertising.

At Dental 101, we even track and analyze your results to see if they are working for you and adjust them accordingly.

See Also: Search Engine Optimization (SEO), Social Media (Dr-eDentity)

For more information, contact Dental 101 at 888-956-1010.

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